by Alan S. Morrison | Oct 5, 2020 | marketing, PR, public relations, reputation, Reputation management, Reviews
It’s long been recognised in marketing that a third-party endorsement is one of the most marketing powerful tools you can use. The reason is that it helps build trust with people who’ve not done business with you before – making them more likely to enquire about your...
by Alan S. Morrison | Sep 14, 2020 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management, Sales
When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
by Alan S. Morrison | Sep 7, 2020 | communications, marketing, PR, public relations, reputation, Reputation management
Public Relations, in one form or another, is all around us every day. It’s used to influence changes in behaviour and beliefs in target publics (stakeholders) by most organisations. But how much do those who use it, and those influenced by it, understand what it...
by Alan S. Morrison | Jul 20, 2020 | advertising, communications, copywriting, marketing, PR, public relations, Sales, stakeholder management
In last week’s blog, I wrote about the second step in the AIDA model of advertising, Interest. This week it’s the turn of Desire. By this point you’ve honked the car horn at your target person, they’ve turned their head and you’ve got them interested in the idea of...
by Alan S. Morrison | Jul 14, 2020 | brand awarness, communications, marketing, PR, public relations, Social media, stakeholder management, Strategy
In last week’s blog, I wrote about how the many ways to increase brand awareness among your target audience. This week I’m going to take that a step further by talking about how to get their interest. The reason is that getting their attention, one of the things you...
by Alan S. Morrison | Jul 8, 2020 | brand awarness, communications, marketing, PR, public relations, Social media
As I’m a great advocate of the marketing maxim that you should ask your audience what they want, to decide the topic of this blog I ran a poll on LinkedIn. So, here’s how to increase your brand awareness! I’ll break them down into the PESO types of media as is best...
