Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Company News – Angus PR’s commitment to excellence recognised by professional body
Alan S. Morrison has had his commitment to professional excellence recognised by his professional body, the Chartered Institute of Public Relations (CIPR), by being appointed a CIPR Accredited PR Practitioner. Alan, who owns and runs ASM Media & PR, has been working...
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PR explained – How to send media pictures, video and audio in the right sizes and formats to maximise coverage and engagement
Engaging pictures and video are a key tool for the media in the fight to get the attention of readers, so if you want to maximise your odds of getting coverage across your target media it’s important to ensure you provide multimedia content which not only has the...
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Client News – St Andrews Business Club celebrates 70 years
Present and past members of St Andrews Business Club were joined by joined guests for a special dinner-dance at the Old Course Hotel last Friday to celebrate the club’s 70 years. Formed on January 24 1950 by ex-Provost George Bruce at the suggestion of local...
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How to quickly copy and schedule a social post in Hootsuite
Scheduling a series of identical or similar social posts in Hootsuite can be time-consuming and boring. The good news is there’s a quick way to make a copy of one already scheduled, edit it and schedule it for a later date. This is really useful if you’re doing a...
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Marketing Tips – LinkedIn Profile photo dos & don’ts
That picture of you and your loved one on holiday is fine for your Facebook profile pic, but NOT your LinkedIn account! A simple headshot will create a more professional first impression to potential clients.
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Client News – Scots manufacturer spins out machining service to meet demand
Leading Scottish manufacturing firm Angus 3D Solutions has spun out its traditional machining and manufacturing service as a separate company to meet demand and allow each to focus on their core markets. New firm Angus Machining Solutions Ltd is already working in...
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Marketing Tips – Researching your market
Find the questions your target market wants answered in the FAQ section of your website by using Answer The...
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Photography Tips – Portrait shot dos & don’ts
DON'T take a work profile picture straight-on, with the subject standing against the wall - it'll look like a mugshot! Instead, have the subject away from any wall, at an angle, head turned towards the camera - like this one I took of client Andy Simpson, MD of Angus...
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PR tips – who should be on your media list
DON'T send your story to all the media you can think of! Relevance to their audience is the #1 thing they look for and only some will run your kind of story. The others will be annoyed and get a bad impression of your brand. A Chartered Institute of Public...
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Client News – Angus sports charity helping Niamh realise dreams on and off the pitch
An Angus sports charity set up to develop people through rugby is enjoying more success by helping a 16-year-old Edzell girl realise her dreams on and off the pitch. Niamh Pert was one of the founding members of the Stracathro Estates-sponsored Rugby Academy launched...
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