Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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PR explained: Why media coverage is a Means, not the End of Media Relations and PR
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
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Case Study – Angus 3D Solutions 2022 Growth Plan PR campaign
Client Angus 3D Solutions Ltd is a leading Prototype & Additive Manufacturing (3D Printing) company. Its clients include W.L Gore Ltd, Johnstons of Elgin, Intelligent Growth Solutions and a Formula 1 team. Formed in January 2017 by Andy Simpson and his wife...
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Success Stories – St Andrews Business Club
When I joined the volunteer Committee of St Andrews Business Club in April 2016, the club’s future was in doubt. Despite the previous Committee introducing evening events and inspiring successful business leaders as speakers at its breakfast events, membership was 59...
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How to avoid the PR mistakes Center Parcs made
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
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Client News – Think wider & ask staff how best to support them with Cost of Living crisis, says St Andrews café owner providing extra help
A St Andrews café owner who’s closing during the busy Lammas Fair to give staff an expert money management workshop as part of a package of Cost of Living support measures, is telling other employers they can and should think holistically about how they can help...
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Client News – Angus 3D Solutions investing £165k+ in new people, equipment & premises to enable 20%+ growth
Scottish prototyping and 3D-printing company Angus 3D Solutions is investing more than £165,000 in new people, equipment and bigger premises to enable it to achieve turnover growth of 20%+ by the end of 2023. The Brechin-based firm, led by manufacturing veteran Andy...
read moreClient News – Royal Patron’s latest visit is icing on 5th Birthday cake for Strathmore Community Rugby Trust
The Earl of Forfar has joined participants in the Walking Rugby project run by the award-winning Angus rugby charity he became Royal Patron of in 2020 and talked to some of the young volunteers it has developed into coaches as it celebrates its fifth birthday. As part...
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Client News – All invited to celebrate Trust’s 5th birthday at family fun day
Award-winning Angus sports charity Strathmore Community Rugby Trust is inviting everyone to a family fun day on June 18 to celebrate its fifth birthday and achievements to date. The trust was founded in 2017 by its chair, Stuart Gray, to increase public participation...
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Client News – Primary pupils overcoming emotional blocks to effective learning with portable ‘trail mats’ designed by Angus therapist
Scores of Angus primary pupils are being helped to overcome temporary emotional barriers to learning by innovative mats designed by a local therapist. Therapist Gail Penman is a director of North East Wellbeing Solutions CIC (known as NEWSolutions CIC) and, alongside...
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Client News – Wizard! – new Harry Potter film helps Scots vintage firm score monthly hat-trick of Hollywood supply roles on way to record year
New Harry Potter Wizarding World movie Fantastic Beasts: The Secrets of Dumbledore has helped Scots vintage lifestyle specialist Scaramanga score its first monthly hat-trick of Hollywood supply roles on its way to a record year providing props for the silver screen....
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