Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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PR Explained – 15 things a Public Relations professional brings to your media story you can’t learn on a business support course

PR Explained – 15 things a Public Relations professional brings to your media story you can’t learn on a business support course

For understandable reasons, there’s training around, often free, for owners of small businesses to learn how to use public relations tools to get their business into the media themselves. Most give good basic advice and allow them to pitch their story to media they’d...

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Client News – Summer of tunes, tastes and tries to boost community role starts soon at Strathmore Rugby Club

Client News – Summer of tunes, tastes and tries to boost community role starts soon at Strathmore Rugby Club

Four months of tunes, tastes and tries are set to begin soon at Strathmore Rugby Club in Forfar in order to help fund its role as a community hub as well as its rugby. The club began holding an annual Summer Strathmore Sessions club music event and a Lochside 10s...

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Client News – Angus mum’s marathon ‘thank you’ for rugby wellbeing charity

Client News – Angus mum’s marathon ‘thank you’ for rugby wellbeing charity

An Angus mum is running this Sunday’s London Marathon to say thank you to an award-winning Angus rugby-based wellbeing charity which has helped hundreds of people including her children. Eilidh McCartney, from Forfar, works as a physiotherapy support worker at...

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Client News – Dream come true for Fife Star Wars fan as new season of Andor set to air with 194 of his firm’s vintage products

Client News – Dream come true for Fife Star Wars fan as new season of Andor set to air with 194 of his firm’s vintage products

A dream will come true tonight for a Fife Star Wars fan when the second season of Star Wars prequel TV show Andor starts on Disney+ in the UK – as it’ll include 194 products from his Scots vintage products firm Scaramanga. The show’s 12 episodes will include vintage...

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Client News – Kai’s 3D toys ‘thanks’ fundraiser for autism-friendly rugby project

Client News – Kai’s 3D toys ‘thanks’ fundraiser for autism-friendly rugby project

An Angus 11-year-old is so thankful to the autism-friendly rugby project he attends that he’s been raising money for the charity behind it by making and selling fidget toys with his dad’s 3D printer. Kai Coutts (11), from Edzell, has taken part in the autism-friendly...

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