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9 reasons why you shouldn’t ignore your local newspaper when doing local PR

by Alan S. Morrison | Oct 22, 2020 | brand awarness, communications, Local News, marketing, PR, public relations, Trust

[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...
How can PR bring you new business?

How can PR bring you new business?

by Alan S. Morrison | Sep 14, 2020 | brand awarness, communications, marketing, PR, public relations, reputation, Reputation management, Sales

When it comes to talking to any potential commercial client about why they should consider using PR, it always comes that moment where they ask me the same ‘$64,000’ question – how will this bring me new business? It’s a very fair question and one which you deserve a...
How to get your target audience’s interest

How to get your target audience’s interest

by Alan S. Morrison | Jul 14, 2020 | brand awarness, communications, marketing, PR, public relations, Social media, stakeholder management, Strategy

In last week’s blog, I wrote about how the many ways to increase brand awareness among your target audience. This week I’m going to take that a step further by talking about how to get their interest. The reason is that getting their attention, one of the things you...
PR – How to increase your brand awareness

PR – How to increase your brand awareness

by Alan S. Morrison | Jul 8, 2020 | brand awarness, communications, marketing, PR, public relations, Social media

As I’m a great advocate of the marketing maxim that you should ask your audience what they want, to decide the topic of this blog I ran a poll on LinkedIn. So, here’s how to increase your brand awareness! I’ll break them down into the PESO types of media as is best...
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