by Alan S. Morrison | Apr 4, 2023 | AI, communications, Photography, public relations, Search
If you read the technology or business sections of major media, you can’t help but have noticed the legions of articles about the new generation of Artificial Intelligence (AI) tools recently launched. There have been many expert reviews written about them. For the...
by Alan S. Morrison | Nov 3, 2022 | communications, PR, public relations
How do you know if your public relations campaign has been a success or not? It’s The $64,000 Question when you’ve paid a PR practitioner good money to do it for you. It’s also the right question, one you should be asking and getting a credible answer to which can’t...
by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Oct 6, 2022 | communications, marketing, PR, public relations
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
by Alan S. Morrison | Sep 28, 2022 | brand awarness, Case Study, communications, PR, public relations
Client Angus 3D Solutions Ltd is a leading Prototype & Additive Manufacturing (3D Printing) company. Its clients include W.L Gore Ltd, Johnstons of Elgin, Intelligent Growth Solutions and a Formula 1 team. Formed in January 2017 by Andy Simpson and his wife...
by Alan S. Morrison | Sep 21, 2022 | communications, Management, marketing, PR, public relations, reputation, Reputation management, stakeholder management
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
