by Alan S. Morrison | May 2, 2023 | advertising, charity news, communications, Graphic design, marketing, PR, public relations, Public sector news, Sales, Social media
Microsoft recently launched what it’s branding as a “preview” of a free (for now at least) social media graphics design tool called Designer. You can read about its features here. The thing which is innovative about this is how it’s using the Dall-E AI tool to attack...
by Alan S. Morrison | Oct 24, 2022 | brand awarness, Case Study, communications, marketing, PR, public relations, Reputation management, Social media
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
by Alan S. Morrison | Jul 14, 2020 | brand awarness, communications, marketing, PR, public relations, Social media, stakeholder management, Strategy
In last week’s blog, I wrote about how the many ways to increase brand awareness among your target audience. This week I’m going to take that a step further by talking about how to get their interest. The reason is that getting their attention, one of the things you...
by Alan S. Morrison | Jul 8, 2020 | brand awarness, communications, marketing, PR, public relations, Social media
As I’m a great advocate of the marketing maxim that you should ask your audience what they want, to decide the topic of this blog I ran a poll on LinkedIn. So, here’s how to increase your brand awareness! I’ll break them down into the PESO types of media as is best...
by Alan S. Morrison | Jun 16, 2020 | Business news, communications, marketing, PR, public relations, reputation, Social media, stakeholder management
The Covid-19 pandemic has provided plenty of stories for print media. But it’s been bad news for them in terms of sales of print editions and advertising since the start of the UK lockdown. The number of people buying print editions while shopping or making other...
by Alan S. Morrison | Feb 27, 2020 | marketing, Social media
Scheduling a series of identical or similar social posts in Hootsuite can be time-consuming and boring. The good news is there’s a quick way to make a copy of one already scheduled, edit it and schedule it for a later date. This is really useful if you’re doing a...
