by Alan S. Morrison | Jul 14, 2020 | brand awarness, communications, marketing, PR, public relations, Social media, stakeholder management, Strategy
In last week’s blog, I wrote about how the many ways to increase brand awareness among your target audience. This week I’m going to take that a step further by talking about how to get their interest. The reason is that getting their attention, one of the things you...
by Alan S. Morrison | Jul 1, 2020 | communications, Covid-19, customer service, marketing, PR, public relations, reputation, Reputation management, stakeholder management
Managing expectations is a key part of effective stakeholder and reputation management because it’s about building and maintaining trust for a long-term constructive relationship. In his 1999 business autobiography Direct from Dell, Michael Dell says one of his key...
by Alan S. Morrison | Jun 21, 2020 | communications, Covid-19, marketing, PR, public relations, reputation, Reputation management, stakeholder management, Trust
There’s a huge and increasingly-urgent debate taking place between governments and businesses still locked down because of Covid-19 over the ‘social distance’ they’ll have to operate when they can reopen. Pubs, restaurants and others types of businesses have been...
by Alan S. Morrison | Jun 16, 2020 | Business news, communications, marketing, PR, public relations, reputation, Social media, stakeholder management
The Covid-19 pandemic has provided plenty of stories for print media. But it’s been bad news for them in terms of sales of print editions and advertising since the start of the UK lockdown. The number of people buying print editions while shopping or making other...
by Alan S. Morrison | May 26, 2020 | Covid-19, stakeholder management, Trust
The Covid-19 pandemic has seen consumers retreat to trusted brands. That’s great if yours is already trusted. But Covid-19 has also created and opportunity for challenger brands – Edelman found more than a third of people have started using a new brand because of the...
