Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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10 reasons why the Covid-19 newspaper sales dip isn’t the end of PR. And 17 why you need a PR pro to get the most out of it
The Covid-19 pandemic has provided plenty of stories for print media. But it’s been bad news for them in terms of sales of print editions and advertising since the start of the UK lockdown. The number of people buying print editions while shopping or making other...
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PR – Why managing stakeholders effectively will be crucial to your Covid-19 bounceback
The Covid-19 pandemic has seen consumers retreat to trusted brands. That’s great if yours is already trusted. But Covid-19 has also created and opportunity for challenger brands – Edelman found more than a third of people have started using a new brand because of the...
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PR – Why leaders now need to ‘eat their own dog food’
Now the UK lockdown is starting to ease, the question facing many organisations is ‘How do we get back to work safely?’ In order for parents of school-age children to be able to return to a shared workplace, their children need to go back to school. But as things...
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PR – Building trust will be crucial to getting Britain back to work
Would you be happy to send your child back to school today? Or go back to your office, or meet clients at theirs? No, I didn’t think so. To enable Britain to get back to work, when local law allows it, companies, organisations and governments around the UK need to...
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PR – New data on what businesses must do to build trust during Covid-19
The Edelman Trust Barometer Spring 2020 Update has important information for UK businesses and their leaders if they want to retain or gain the trust of the public, including their key stakeholders, while navigating their way through the Covid-19 crisis. 56% of people...
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PR – What research says your brand should be doing and saying during the Covid-19 lockdown
There’s been no shortage of opinions shared about what brands should be doing and saying during Covid-19. This is what research of brand audiences is saying they want to see your brand do and say: Be part of the solution, or its support - A Kantar survey showed 47%...
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Company News – Angus PR’s commitment to excellence recognised by professional body
Alan S. Morrison has had his commitment to professional excellence recognised by his professional body, the Chartered Institute of Public Relations (CIPR), by being appointed a CIPR Accredited PR Practitioner. Alan, who owns and runs ASM Media & PR, has been working...
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PR explained – How to send media pictures, video and audio in the right sizes and formats to maximise coverage and engagement
Engaging pictures and video are a key tool for the media in the fight to get the attention of readers, so if you want to maximise your odds of getting coverage across your target media it’s important to ensure you provide multimedia content which not only has the...
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Client News – St Andrews Business Club celebrates 70 years
Present and past members of St Andrews Business Club were joined by joined guests for a special dinner-dance at the Old Course Hotel last Friday to celebrate the club’s 70 years. Formed on January 24 1950 by ex-Provost George Bruce at the suggestion of local...
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How to quickly copy and schedule a social post in Hootsuite
Scheduling a series of identical or similar social posts in Hootsuite can be time-consuming and boring. The good news is there’s a quick way to make a copy of one already scheduled, edit it and schedule it for a later date. This is really useful if you’re doing a...
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