by Alan S. Morrison | Jun 13, 2024 | communications, marketing, PR, public relations
You may have heard the business maxim that Turnover is vanity, but profit is ‘sanity’. In other words, don’t lose track of what really matters for your business. The same can be said in public relations, especially media relations. When I started out in public...
by Alan S. Morrison | Mar 27, 2024 | communications, PR, public relations
Many business owners and organisation leaders view Public Relations as a luxury – a non-essential option that’s nice to have if you have some money spare. Which is why they don’t invest in it regularly . It’s just icing on the cake, they think. Shouting about your...
by Alan S. Morrison | Dec 10, 2023 | communications, copywriting, marketing, PR, public relations, reputation, Reputation management, Storytelling
Lady Mone’s commissioned video report about the PPE Medpro UK PPE supply case is a good example of the importance of framing in Public Relations. Framing in storytelling is about what, out of all the facts, you choose to include in your story. Like zooming in on...
by Alan S. Morrison | May 10, 2023 | communications, customer service, Management, Process optimisation, Strategy
The rapid influx of the new wave of Artificial Intelligence (AI) tools – from ChatGPT and DALL-E to Google Bard and New Bing Chat AI Chat – have brought predictions of job losses as processes currently done by people will in future be processed by AI-driven IT. Many...
by Alan S. Morrison | May 2, 2023 | advertising, charity news, communications, Graphic design, marketing, PR, public relations, Public sector news, Sales, Social media
Microsoft recently launched what it’s branding as a “preview” of a free (for now at least) social media graphics design tool called Designer. You can read about its features here. The thing which is innovative about this is how it’s using the Dall-E AI tool to attack...
by Alan S. Morrison | Apr 19, 2023 | AI, communications, PR, public relations
A use for AI Image Generation in the PR & Comms Process: briefing photographers for a PR shot if you can’t be there. I’ve used the free New Bing AI Image Generator to generate what I want a client and his retained photographer to get for an upcoming...
