Words
My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Angus News – Walking trail of Forfar’s street murals offers something new to do between Christmas and New Year
Angus residents and visitors have a new way to learn about Forfar’s heritage and nature - with a walking trail of its street murals. The 12 murals have been created over the last few years in an initiative to beautify the town’s walls involving Forfar in Flower,...
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Client News – New £1.37m Dundee highrise project helps Caltech Lifts rise towards growth & new HQ goals
A new £1.37m highrise lift replacement project for Dundee City Council will help Caltech Lifts towards its goal of achieving £4m annual revenue by the end of October next year and moving to larger premises in the city. The Dundee-based family firm began work recently...
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PR explained: How do I know my PR has worked?
How do you know if your public relations campaign has been a success or not? It’s The $64,000 Question when you’ve paid a PR practitioner good money to do it for you. It’s also the right question, one you should be asking and getting a credible answer to which can’t...
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PR Case Study – We Are Zest Summer 2022 campaign
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
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Success Stories – How Mr Droogle grew to 2 Google Awards and 5 world-firsts for Street View
In September 2012, Google launched its Google Maps-based 360 virtual tour product, then called Google Business Photos, in the UK, after trialling it in the US. What it offered businesses with a listing in Google Maps was the ability for potential customers to walk...
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PR explained: Why media coverage is a Means, not the End of Media Relations and PR
Media coverage of your company or organisation can deliver many benefits to it, as I explained in this post previously. But there’s a common misperception about media coverage I want to address in this post – that achieving media coverage is the end, or objective, of...
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Case Study – Angus 3D Solutions 2022 Growth Plan PR campaign
Client Angus 3D Solutions Ltd is a leading Prototype & Additive Manufacturing (3D Printing) company. Its clients include W.L Gore Ltd, Johnstons of Elgin, Intelligent Growth Solutions and a Formula 1 team. Formed in January 2017 by Andy Simpson and his wife...
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Success Stories – St Andrews Business Club
When I joined the volunteer Committee of St Andrews Business Club in April 2016, the club’s future was in doubt. Despite the previous Committee introducing evening events and inspiring successful business leaders as speakers at its breakfast events, membership was 59...
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How to avoid the PR mistakes Center Parcs made
FOREWORD: this blog would have been more topical last week, when the Center Parcs PR crisis arose, but I had decided on the news of the death of Her Majesty The Queen that I would pause self-promotional activity until the official Period of Mourning was over. For...
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Client News – Think wider & ask staff how best to support them with Cost of Living crisis, says St Andrews café owner providing extra help
A St Andrews café owner who’s closing during the busy Lammas Fair to give staff an expert money management workshop as part of a package of Cost of Living support measures, is telling other employers they can and should think holistically about how they can help...
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