Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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AI in PR & Comms – Using AI to Brief a Photographer
A use for AI Image Generation in the PR & Comms Process: briefing photographers for a PR shot if you can't be there. I've used the free New Bing AI Image Generator to generate what I want a client and his retained photographer to get for an upcoming story. Can't share...
read morePR Explained – Cheque presentations are boring. Show what you did, not a big cheque.
Cheque presentation photos - who wants to see another? Not Editors. Instead, in just an hour you can make a short video of how you raised the money for them to share on their Web & Social. Something active, not static. And communicate more messages. Enabling more...
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How ‘real-world useful’ are the free & cheap new AI Search and image-making tools?
If you read the technology or business sections of major media, you can’t help but have noticed the legions of articles about the new generation of Artificial Intelligence (AI) tools recently launched. There have been many expert reviews written about them. For the...
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Client News – St Andrews social enterprise café Zest celebrates Scotland Finalist place in FSB Awards for community work
St Andrews social enterprise café We Are Zest is celebrating having its community work recognised by being named as a Scotland Finalist in the FSB Celebrating Small Business Awards. The multi-award-winning South Street café, which supports people with additional needs...
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Client News – Angus rugby charity seeking sponsors for two of its life-changing health & wellbeing projects
Award-winning Angus charity Strathmore Community Rugby Trust is searching for organisations to sponsor two of its life-changing health and wellbeing-boosting projects next year. The trust, founded in 2017 to increase public participation in sport in the Forfar,...
read moreAngus News – Walking trail of Forfar’s street murals offers something new to do between Christmas and New Year
Angus residents and visitors have a new way to learn about Forfar’s heritage and nature - with a walking trail of its street murals. The 12 murals have been created over the last few years in an initiative to beautify the town’s walls involving Forfar in Flower,...
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Client News – New £1.37m Dundee highrise project helps Caltech Lifts rise towards growth & new HQ goals
A new £1.37m highrise lift replacement project for Dundee City Council will help Caltech Lifts towards its goal of achieving £4m annual revenue by the end of October next year and moving to larger premises in the city. The Dundee-based family firm began work recently...
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PR explained: How do I know my PR has worked?
How do you know if your public relations campaign has been a success or not? It’s The $64,000 Question when you’ve paid a PR practitioner good money to do it for you. It’s also the right question, one you should be asking and getting a credible answer to which can’t...
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PR Case Study – We Are Zest Summer 2022 campaign
Client We Are Zest is a multi-award-winning social enterprise café in St Andrews which supports people with additional needs to help them learn valuable work skills in order to achieve or maintain employment. Zest works alongside Fife Council Supported Employment, Job...
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Success Stories – How Mr Droogle grew to 2 Google Awards and 5 world-firsts for Street View
In September 2012, Google launched its Google Maps-based 360 virtual tour product, then called Google Business Photos, in the UK, after trialling it in the US. What it offered businesses with a listing in Google Maps was the ability for potential customers to walk...
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