My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
This blog post came about as a result of something SBNN founder Mike Watson said recently which surprised me. “Do you know Alan, you’re one of the very few people who actually thank me for publishing a story?” It’s true. I always do. Not just to Mike, but all my media...read more
Client news – Fife vintage specialist in 7th heaven as its brass padlocks are a bear necessity for Paddington 2 movie
The team at Fife vintage specialist Scaramanga is celebrating with marmalade sandwiches all round after two of its antique brass padlocks proved to be a bear necessity for the Paddington 2 movie, released in the UK today. The celebration is extra special because the...read more
People doing business in North-East Fife are being invited to a November 22 event where they can learn how to ensure they don’t incur fines of up to €20 million or more when the new General Data Protection Regulation (GDPR) comes into force next May. In the first...read more
It’s not yet clear what form Brexit will take, but St Andrews Business Club’s November 8 event will help company owners and managers develop a Brexit survival strategy for whatever happens. Three highly-qualified experts will speak at the event, to be held at the New...read more
People doing business in North-East Fife are being invited to learn how to get more done in the latest St Andrews Business Club event on October 25. In the first business breakfast of the club’s new season, to be held at The Scores Hotel from 7.30am, Dr Sandra...read more
People doing business in North-East Fife are being invited to join members of St Andrews Business Club and students from the university on October 11 to hear the stories of several of Scotland’s most inspiring entrepreneurs. As part of this year’s university...read more
Business people from all over North-East Fife joined Members and Guests of St Andrews Business Club to hear about the latest changes in social media from social and digital media consultant Pauline Randall of Florizel Media. In the first open event of the club’s new...read more
Client News – Supply role on Victoria & Abdul makes 6 major movies in 5 years for vintage specialist Scaramanga
Scots vintage furniture specialist Scaramanga is inviting ‘setjetting’ tourists to visit its store after seeing 15 of its products in the new Queen Victoria film Victoria & Abdul – their sixth major movie in just five years and the largest and most diverse film...read more
Members and guests of St Andrews Business Club got a VIP insight into the town’s new Kinnettles Hotel in the first event of the new season. General Manager Grant Cooper and his staff welcomed club members and their guests to the boutique hotel on North St, which...read more
People doing business in North-East Fife are being invited to join members and guests of St Andrews Business Club on September 20 to hear about the latest changes in social media at a free evening event. In the first open event of the club’s new season, to be held at...read more