My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
An Angus VIP piper has made his fourth consecutive appearance in New York City Tartan Week the biggest yet by having BOTH his bands play in it, hosting his own party in a Manhattan bar AND meeting Parade Grand Marshal KT Tunstall.read more
People doing business in North-East Fife can learn how to increase sales and profits from an international sales professional at St Andrews Business Club’s breakfast event on April 25.read more
People doing business in North-East Fife are being invited to hear Eden Mill owner Paul Miller speak at St Andrews Business Club’s AGM Evening on April 18.read more
A multiple award-winning businesswoman who created her company to help women like her affected by bowel disease has been announced as the second speaker for St Andrews Business Club’s Inspiring Women event on March 7. Nicola Dames had her life change forever when she...read more
People doing business in North-East Fife can learn how Modern Apprentices can help their business, and Scotland, at St Andrews Business Club’s next business learning event on February 28. In the learning lunch, to be held at The Old Course Hotel from 12.30pm, John...read more
People doing business in North-East Fife can make a date with St Andrews Business Club on Valentine’s Day to learn how best to make customers love their business by communicating their business messages effectively. In the latest event of the club’s season, to be held...read more
St Andrews Business Club has announced new business learning events open to all in the final part of its 2017-18 season. Anyone wishing to improve the business they work in, as well as network, is being invited to attend the events at The Old Course Hotel, which began...read more
Choose, rather than Accept, your Clients – using these elements from David Ogilvy’s classic list of 10 criteria clients should meet. 1. An opportunity to add value to their business. Do that and you’ll benefit too, if only reputationally. Find the people who value...read more
People doing business in North-East Fife are being invited to St Andrews Business Club’s event on January 24 to hear what to expect in the economy of North-East Fife in 2018. In the event, to be held at the Old Course Hotel from 5.30pm, Keith Winter, Executive...read more
Event Photography – Carnegie UK Trust – A Life-First Approach: What Citizens Want From Support Services
How much control should councils give citizens in deciding how services are delivered to them? Carnegie UK Trust has a new report with important ideas. Here are some of the photos I was commissioned to take at the Edinburgh report launch. Thanks to CUKT for asking me...read more