My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Client News – Scots coach appointed Communications & Marketing Director of European Mentoring & Coaching Council UK
Peter Waggott, Managing Director of Dundee-based sales consultancy Vertical Motives, has been appointed Communications & Marketing Director of the European Mentoring & Coaching Council UK (EMCC UK). An experienced sales and management coach delivering workshops in the...read more
A North-East Fife man living on the autism spectrum is planning a career in hospitality management rather than a life limited to unpaid volunteering or low-skill jobs thanks to completing a second Modern Apprenticeship at a St Andrews social enterprise café. Hamish...read more
Two inspiring award-winning female entrepreneurs will share their stories and advice in the second annual St Andrews Business Club event to celebrate International Women’s Day. In the event, to be held at the Old Course Hotel from 5.30pm on March 6, Angie Foreman and...read more
A sector-leading Scots 3D printing start-up is starting to deliver the up to £1 billion potential benefits to the Scottish economy by producing its first pieces using the UK’s first commercially-available Markforged Metal-X metal printer. Last year Zero Waste Scotland...read more
St Andrews social enterprise café We Are Zest is so committed to its work helping young people that it’s not buying a new plaque to show it’s earned Investors in Young People (IIYP) accreditation for the second time in four years! Instead, the self-funding ethical...read more
People doing business in North-East Fife can learn how to use research to drive innovation and business growth at St Andrews Business Club’s next event on February 13. In the joint event with Business Gateway Fife, to be held at the Old Course Hotel from 5.30pm,...read more
Scots vintage specialist Scaramanga is on Cloud Nine after one of its antique suitcases is used in a ‘significant’ scene in the new Laurel & Hardy biopic Stan & Ollie, released in the UK today. The film is the ninth Hollywood or major UK movie to use products from the...read more
Members of the Royal Yachting Association (RYA) can from today buy cutting-edge off-grid power products at privileged prices after a young Scottish company sailed its way to its second deal with a well-established brand. Created last year, Dundee-based Powercases...read more
Client News – Powercases helping GB Snowsports Coach #GoBeyond for winning edge in World Championships training
Portable power products brought to Europe by a young Scottish company are helping the Scot coaching GB Snowsport’s top park and pipe World Championship hopes use his video camera and phone longer on the slopes to help them gain a winning edge. Started last year,...read more
The rugby academy founded by an Angus sports charity is well on its way to beating its target jump in participation for its second season with just four months gone. The academy, run by The Strathmore Rugby Club Community Trust at Strathmore RFC’s ground in Forfar,...read more