Words

My journey in storytelling started at school with an essay assignment to write about my life.

It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.

I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.

So you can be sure your story is being told using the most effective words to communicate your key marketing messages.

If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.

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The power of the right words

The power of the right words

As a professional photographer you’d expect me to say a picture is worth 1,000 words. We’ve all heard it before. And it’s true of great pictures which encapsulate a complex story or message in one, usually simple, form. What they share with great copywriting is the...

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‘Do you HAVE to bring a camera?’

This is the appeal made by my wife whenever we go for a walk or on a day trip. The answer, of course, is ‘Yes’. It always has been. Why? Because I love capturing in photos interesting and beautiful things in the world around me. I have done since I first picked up a...

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Client News – NY ♥ Gleadhraich

Client News – NY ♥ Gleadhraich

Angus celtic rock band Gleadhraich added another continent to their musical passports last week after taking New York Tartan Week by storm and meeting a Hollywood star in the process! After successful solo trips to the event the last two years, their leader,...

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