My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Client News – Supply role on Victoria & Abdul makes 6 major movies in 5 years for vintage specialist Scaramanga
Scots vintage furniture specialist Scaramanga is inviting ‘setjetting’ tourists to visit its store after seeing 15 of its products in the new Queen Victoria film Victoria & Abdul – their sixth major movie in just five years and the largest and most diverse film...read more
Members and guests of St Andrews Business Club got a VIP insight into the town’s new Kinnettles Hotel in the first event of the new season. General Manager Grant Cooper and his staff welcomed club members and their guests to the boutique hotel on North St, which...read more
People doing business in North-East Fife are being invited to join members and guests of St Andrews Business Club on September 20 to hear about the latest changes in social media at a free evening event. In the first open event of the club’s new season, to be held at...read more
Client News – St Andrews Principal heads speakers for 2017-18 season of changes at St Andrews Business Club
Professor Sally Mapstone, Principal of the University of St Andrews, heads the list of speakers for a 2017-18 season full of changes being announced by St Andrews Business Club. People doing business in North-East Fife are being invited to join club members and their...read more
As a professional photographer you’d expect me to say a picture is worth 1,000 words. We’ve all heard it before. And it’s true of great pictures which encapsulate a complex story or message in one, usually simple, form. What they share with great copywriting is the...read more
Craig Weir & the Cabalistic Cavalry played support to John Hassall & The April Rainers at The Green Room, Perth, last night. They played a great set. To see a selection of my photos, go to the Facebook album...read more
This is the appeal made by my wife whenever we go for a walk or on a day trip. The answer, of course, is ‘Yes’. It always has been. Why? Because I love capturing in photos interesting and beautiful things in the world around me. I have done since I first picked up a...read more
So, I'm now a poster boy for The Open University Business School MBA - http://www.open.ac.uk/scotland/alan-s-morrison Thanks for asking me The Open University in Scotland Read about the other featured graduates...read more
Angus celtic rock band Gleadhraich added another continent to their musical passports last week after taking New York Tartan Week by storm and meeting a Hollywood star in the process! After successful solo trips to the event the last two years, their leader,...read more
Five years ago today ASM Media & PR formally started business. No kidding! Exactly a year before, I’d left behind a 23-year career in journalism to see if I could successfully jump to the other side of the media business into PR. 12 months later I’d found I could...read more