My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism course.
I’ve been a professional writer – first a journalist and editor, then a PR practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing.
I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
Thanks to The Courier and FSB Scotland for this profile of client Caltech Lifts and their MD Andrew Renwick. To find out more about Caltech Lifts, go to their website at http://www.caltechlifts.co.uk/...read more
FAQ: I can take pictures and videos with my iPhone – why should I pay for a professional photographer?
For most people these days most of their photography is done with their smartphone. We see the results everywhere online. Even in a Bentley advert, shot entirely on iPhones - https://youtu.be/lyYhM0XIIwU. What you can achieve with smartphones wouldn’t have been...read more
I plead guilty. But to what? Having had a rubbish website 🙁 Oh the shame of it. The embarrassment when I handed someone my business card and knew they’d probably go and look at it. Sometimes I’d tell them not to. But, of course, like telling someone not to think of...read more