Words

My journey in storytelling started at school with an essay assignment to write about my life.
It got a high mark and, combined with the results of a careers assessment of my abilities which showed I was good at writing, brought encouragement that I could make a career from writing. Spurred by that, I set myself the goal of becoming a journalist. Nine years later I had achieved that after graduating from Britain’s top journalism school.
I’ve been a professional writer – first a journalist and editor, then a Public Relations practitioner – since 1988, so finding the right words to tell your story is something I have a lot of experience of doing. I’ve written everything from news and features to advertorial and technical features for B2B titles as well as scores of press releases.
So you can be sure your story is being told using the most effective words to communicate your key marketing messages.
If you’d like to see examples of copywriting I’ve done for clients, contact me by email. Meantime, check out my blog.
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Client News – New FP Club President Ken Russell aims to increase mutual support between club and school community
New Stewart's Melville College FP Club President Ken Russell aims to increase the mutual support between the club and the school community during his presidency as well as seek donations for the school’s Access to Excellence Bursary Fund from the wider business...
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Client News – Angus kids’ autism-friendly rugby sessions play on via Zoom
https://youtu.be/rVu5Fh3l_oU Angus primary pupils are once again benefitting from a local sports charity’s award-winning autism-friendly rugby sessions thanks to Zoom and kit bought with Scottish Government grant funding. Strathmore Community Rugby Trust began its...
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The opportunities for Business Leaders revealed in the Edelman 2021 Trust Barometer
This year’s Edelman Trust Barometer Survey reveals a series of opportunities for business leaders based on changes in how their different audiences apportion their trust. Trust, as we know, is vital for high performance internally as well as for gaining and...
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Client News – Angus therapist’s portable desktop screen enabling vital face-to-face community support
A portable desktop screen co-designed by an Angus therapist and specialist manufacturing firm Angus 3D Solutions is enabling community support workers to continue vital face-to-face sessions in a Covid-secure way. The 60cm-square polycarbonate screen can be removed...
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Client News – Dundee West U15s can chase balls more than pounds thanks to Caltech Lifts sponsorship
An £800 two-year strip sponsorship by Dundee family firm Caltech Lifts is being hailed as a gamechanger by Dundee West U15s coach Keith Chalmers. After Keith asked fellow lift engineer Neil Singer, whose son plays in the team, if Neil’s employer, Caltech Lifts, would...
read more9 reasons why you shouldn’t ignore your local newspaper when doing local PR
[6-minute read] Local newspapers are well past their heyday in sales and the big companies which own the vast majority of them are struggling financially. But there are several reasons why you should still look seriously at them when planning to do some media...
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How to use reviews to improve your reputation
It’s long been recognised in marketing that a third-party endorsement is one of the most marketing powerful tools you can use. The reason is that it helps build trust with people who’ve not done business with you before – making them more likely to enquire about your...
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Client News – Strathmore Community Rugby Trust wins at Scottish Charity Awards
The Strathmore Community Rugby Trust (SCRT) has been recognised for its work promoting community health and wellbeing through rugby with a win at the Scottish Charity Awards. Last month, just 11 days after the Trust announced that His Royal Highness the Earl of Forfar...
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Client News – Scots recruitment software innovator eTalent begins overseas expansion with appointment of Ireland Distributor
Scots recruitment software innovator eTalent has begun its overseas expansion with the appointment of Dublin-based Venture Financial Recruitment as its Ireland Distributor in a two-year £200k+ deal. Edinburgh-headquartered eTalent offers a unique AI-driven web...
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Client News – Scots vintage specialist goes global with 1st HBO/Sky TV role
While most UK retailers are announcing bad news, Scots vintage specialist Scaramanga is celebrating its products being seen for the first time on a global network TV drama. Innovative new show, The Third Day, starring Jude Law, Emily Watson and Naomie Harris,...
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